Abdul Latif Jameel, Japan Affiliated Office

We were established in 1996 as HOBI Co. Ltd., an affiliated office of Abdul Latif Jameel Company Ltd. We began focusing on exports of vehicles manufactured by the Toyota Group to the Middle East. Today, as Abdul Latif Jameel General Trading Co. Ltd., we introduce Japanese companies and their products and services worldwide, while maintaining our core businesses centered on the Middle East and Asia.

Overseas Vehicle Division

Our aim is to become the best partner for Japanese companies, especially for the Toyota Group: Toyota Motor Corporation, Toyota Industries, Daihatsu and Hino Motors together with Subaru, exporting vehicles to the Middle Eastern, North African and Turkish (MENAT) markets in support of dealerships, and sales, marketing, parts export and other businesses in the region. Since establishment as HOBI Co. Ltd. in 1996, we have cemented close relationships with our Japanese partners by sending staff to work in their offices. Similarly, we send staff from Japan to work with distributors in the MENA region. By facilitating understanding in this way, we can find solutions quickly and efficiently, enhancing sales and branding, while providing comprehensive support upstream and downstream. We take advantage of a global network and the most complete knowhow and insight into the industry.

Lexus Nerima

Opened in 2005, the 50th anniversary of Toyota Motor Corporation’s (TMC’s) partnership with Abdul Latif Jameel Company Ltd, Lexus Nerima was Japan’s first Lexus dealership set up with foreign capital, and was established at the request of TMC on the basis of our excellence in Lexus sales abroad. Awarded the Lexus Excellence Award in 2013 for number one customer service among all Lexus Tokyo dealerships in 2012, Lexus Nerima has set new standards in sales and brand value, empowered by our Guest First philosophy, where the customer is an honored guest.

Address: 3-17-5, Kitamachi, Nerima-ku, Tokyo
Tel: +81-3-5945-0111

Lexus Nerima homepage

New Business Development Division

Project Planning & Development Sales & Development

Through collaboration with Japanese and other Asian companies, we aim to offer superior products, technologies and services as a general trading company to the Middle East, North Africa, and Turkey (MENAT) where our group is based, as well as to Asia as a whole. Currently, we are focusing on the renewable energy business, especially wind power and energy saving. In addition, we export and sell products and machinery for the automotive, agriculture and forestry fields.
・Energy saving products: GAINA-Nisshin Sangyo Co., Ltd.’s ceramic insulative coating, with excellent heat, noise, and durability characteristics; Lintec Corporation’s thermal barrier film, and other products
・Automotive products: tires, automobile parts and accessories including aero parts and the like
・Agriculture and forestry machinery: Maruyama Mfg. Co., Inc.’s diverse lineup of machinery

A Message from Top Management

In 1996, Abdul Latif Jameel Company Ltd set up its Japan office, HOBI Co. Ltd., with an emphasis on automobile exports from Japan. In 2005 when Toyota Motor Corporation set up its sales network for Lexus in Japan, we expanded. We began selling vehicles in Japan itself, opening a Lexus dealership in Nerima, Tokyo—the only Lexus dealership created with foreign capital in Japan.

With 2013 close to the 60th anniversary of Abdul Latif Jameel Company Ltd’s relationship with Japan and our business inside Japan growing, we again expanded our focus as Abdul Latif Jameel General Trading Co. Ltd. Our new initiatives aim at introducing the best of Japan’s technologies, products and services to the Middle East, North Africa and Turkey (“MENAT”) in order to contribute to their society and to improve their lives, while maintaining our automobile export business. We have been exporting an ever-wider range of products and have started new businesses, facilitating technology, the setup of Japanese factories and the job creation in MENAT.

At the same time, we are considering investment in Japan and Japanese technologies, such as the renewable energy business, that will generate stable sales and profits as the Japanese market further matures.

As Abdul Latif Jameel’s Affiliated Office, we start to export Japanese products and technologies to Asian markets and import Asian products into Japan. While we especially focus on automobile exports and Lexus sales, we are a dedicated partner for Japanese companies not only in the MENAT region but throughout Asia.

Yukichi Goto, Chairman

後藤祐吉

Shigeki Enami, President & CEO

榎並滋喜

Company Information

Company name: Abdul Latif Jameel General Trading Co. Ltd.
Address: 1F Yusen building, 2-3-2 Marunouchi, Chiyoda-ku, Tokyo, 100-0005 Japan
Establishment: 1996
Capital (Registered capital at time of establishment): 40 million yen
Representatives: Yukichi Goto, Shigeki Enami
Management: Chairman: Yukichi Goto
President & CEO: Shigeki Enami
Senior Managing Officer: Satoru Nakamura
Employees: 49
Businesses: Vehicles and industrial machines, spare parts and accessories, land and real estate, lifestyle products, energy and environmental services, operation of Lexus dealerships
Main customers: Japan: Toyota Motor Corporation, Hino Motors, Ltd., Toyota Industries Corporation, Nippon Yusen Kaisha, Daihatsu Motor Co., Ltd., J-TACS Corporation, Nissin Sangyo Co., Ltd., Maruyama Mfg. Co., Inc., LINTEC Corporation and others
Overseas: ALJ Motors, Toyota Algerie, Toyota Du Maroc, ALJ Auto Jameel Egypt, DJ Auto Otomotiv Yedek Parcalari Tic. A.S, Abazeer and others

Vision

We aim to be a general trading company focused on MENAT and Asia, contributing to their communities with world class products and technologies.

Our History

1996

HOBI Co., Ltd. (predecessor to Abdul Lateef Jameel Trading Co. Ltd.) established

Start of automotive accessory exports to Saudi Arabian market

1997

Export, sales, and marketing agreement concluded with Daihatsu

1999

Agreement with Daihatsu for export, sales and marketing operations in Morocco

2002

Agreement with Daihatsu for export, sales and marketing operations in Algeria

2003

Agreement with Hino Motors for export, sales and marketing operations in Algeria

Agreement with Daihatsu for export, sales and marketing operations in Turkey

2005

Opening of Lexus Nerima 3S shop

Agreement with Daihatsu for export, sales and marketing operations in Saudi Arabia

Islamic art from the London Victoria and Albert Museum’s Palace and Mosque exhibition held at the Setagaya Art Museum

2007

Agreement with Daihatsu for export, sales and marketing operations in Egypt

2009

Agreement with Hino Motors for export, sales and marketing operations in Egypt

2010

Agreement with Hino Motors for export, sales and marketing operations in Morocco

2013

October. Company name changed to Abdul Latif Jameel General Trading Co. Ltd. Office relocated to Marunouchi, Tokyo (current office in central Tokyo)

Agreement with Toyota Industries for export, sales and marketing of Toyota forklifts in Algeria

2014

April. Visitors’ Center completed as part of ALJGT Marunouchi offices

Access

Abdul Latif Jameel General Trading Co. Ltd.

1F Yusen building, 2-3-2 Marunouchi,
Chiyoda-ku, Tokyo, 100-0005 Japan

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